It is "Back to School" TimeUse this time to attract new clients to your salon!
Make a list of the ages (approximate) of your regular clients.
If you have a number of clients between 50 and 65+ years of age, you have Grandmothers.
There is nothing Grandma's like better than their grandchildren.
Invite the grandchildren into the salon for a free service before school starts.
Pre-school and K to 3rd grade--Paint their toe nails and fingernails while Grandma gets her hair done.
4th grade through 8th grade--Put a braid in their hair while Grandma gets her hair done.
(A more practical approach is to do a conditioning treatment to remove any greenish color from chlorine swimming pools.)
9th grade through 12th grade--Trim bangs while grandma gets her hair done.
Then give Grandma a $ off coupon for the next time she want to bring her grandchild in for a service.
We had our grand opeing the week before school started and since we are within two blocks of TWO elementary schools, we had a two-fer on kids haircuts, AND hot dogs and juice boxes. We made some great connections in the neighborhood, and got the salon off to a great start. I told the girls, "ok, so you're giving away a haircut. Remember you have twice as long to chat up Mom, and get to know her and slide into what you can do for HER look!"
ReplyDelete