4 to 6 more Weeks of Summer

After several days of super hot weather and nasty rain storms yesterday,

Today is a perfect summer day in Pittsburgh!

I know that most of the chains and big box stores are preparing for

"Back -to-School"

I would strongly suggest that you plan one additional summer promotion before you do "Back-to-School". There are 4 to 6 weeks of summer left. Loads of people are just returning from vacation or planning their August vacation.

Below are several suggestions for mid-summer promotions:

• Free TOE nail polish touch up. Almost all clients will have sandals on. If you have a pleasant outdoor area outside your salon, bring out a pedicart, several beach-type chairs, a pitcher of ice tea and do the touch-ups outside.
• To clients headed to the beach for an August vacation, give away a small size of hair conditioner to use while on vacation to prevent sun, sea salt and chlorine damage.
• To clients just returning from vacation, give away a free in-salon treatment with each haircut or color to repair sun, sea salt or chlorine damge.
• To younger clients headed to cheer or band camp (either day camp or overnight), give away small bottles of nail polish that they can share with their friends or teammates. Be certain to attach your business card to each bottle to promote future business.

Enjoy the remainder of Summer!