Trade Journals--Keep in Touch with the Industry

It is important to keep in touch with the industry.

This is so if you have owned a salon for years or are just opening one.

Following the Trade Journals is one way to do it.

Modern Salon and American Salon are two of the biggest and oldest in the industry.

I stopped my discussion of the experts needed to open a salon because there are two very interesting and helpful articles in these magazines:

• American Salon's November 2nd edition article by Rodney Cutler on Social Networking: Not Just for Gen-Y. Sure it started as a way to connect with friends, but now it's one of the most powerful and easily accessible marketing tools out there....................(This is a must read article!)
• Vance Publishing, the parent company of Modern Salon invites you to attend a FREE presentation of "The Art of the Possible"--Digital Marketing Strategies and Tactics to Grow Your Business in the Salon Industry at the 2010 Western Buying Conference on January 14th at Bally's Hotel in Las Vegas. You must register. If you are unable to join the presentation contact modernsalon@vancepublishing.com for an individual appointment.

Try to grab all the free help you can for your business!